Archive for December 2006
Guy Kawasaki – Marketing Your Blog
Update (Jan 05 2007) – Apparently, the link mentioned in my post is incorrect. Please find the blog here – http://blog.guykawasaki.com/2006/04/the_120_day_won.html
Thanks to Dian, the editor of Sourcingmag.com, for pointing that out. If you are interested in outsourcing inn general, I highly recommend www.sourcingmag.com. It also has an active discussion forum, where some very good people answer questions posted on various subjects related to Outsourcing.
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The last few days of 2006. I was taking a break from reading all the (already) cliched predictions for 2007 & beyond in the blogosphere when I ran into a blog authored by the one and only Guy Kawasaki of Garage Ventures (I did not know that he had a blog!). And what do you know… he has a list of his most read posts!
So, here I was, pondering about the launch messaging campaign that has been planned for sometime in January and how to market the message over blogosphere, and I see this blog. This is a great piece for people starting to blog, especially for start-ups that are focussing on blog-based launch marketing. You can find the entry HERE, a great post on how to market your blog.
P.S. – Yes. We have finally figured out what ‘exactly’ we will start doing! You can expect to hear about it in January, ss soon as we settle some of our logistics & administrative issues.
Outsourcing Challenges – Looking Beyond Bangalore
Business Week published a special report recently on the challenges of looking at outsourcing beyond Bangalore. In fact, it has a whole bunch of outsourcing related articles linked to this report (if you access it via the website).
I felt that it did a great job of putting together a concise list of “soft” issues associated with outsourcing to different geographic regions. It talks about employee attrition, intellectual property protection, etc. All of them, which are, pretty much burning issues in the subject area of outsourcing these days. You can find the report here.
P.S. – Don’t forget to take a look at the discussion thread (a pretty long one) created by the readers. Different people from different parts of the world. Quality discussion in general.
